Challenge

A leading financial institution struggled to unlock the full potential of its data due to regulatory and compliance restrictions around personally identifiable information (PII) and payment card industry (PCI) data. These constraints prevented broader teams within the organization from utilizing critical datasets, limiting innovation and operational efficiency. Without a viable solution, key data assets remained inaccessible, restricting the institution’s ability to drive insights and optimize business processes.

Solution 

The organization adopted Howso’s Synthetic Data and Data Validation technologies to generate high-utility synthetic datasets that function exactly like the original data but without sensitive information. This enabled secure and compliant data use across multiple deployment zones, including cloud environments, Databricks, Cloudera, and Kubernetes. The validation capabilities ensured that the synthetic data remained statistically identical to the original, providing trust and reliability.

Impact

By leveraging Howso’s Synthetic Data, the institution successfully democratized data access for both technical and non-technical teams. The organization is now implementing Howso Data Insights to uncover causal relationships using model-less AI, allowing for next-best action recommendations. Additionally, synthetic data usage is expanding into Data Clean Rooms, enabling secure collaboration on AI and data-driven initiatives with third parties.