Unlocking AI with Howso Synthetic Data: The Superior Approach to Synthesis
John Emmert

Howso’s synthetic data is completely auditable, editable, and explainable – something no other synthetic data provider can say.
In today’s rapidly advancing digital world, businesses rely on data more than ever before. From developing artificial intelligence (AI) models to ensuring compliance with strict privacy regulations, data drives modern innovation. However, as the demand for data grows, so does the need for privacy and governance measures. Enter synthetic data, a breakthrough technology that offers AI-ready data without compromising privacy.
But not all synthetic data solutions are equal. Most platforms on the market rely on black-box AI, sacrificing transparency for privacy. Howso synthetic data stands apart by offering a revolutionary approach to synthetic data generation—one that emphasizes explainability, accuracy, and privacy, all while accelerating AI development.
What is Synthetic Data?
Synthetic data is new data generated from an original dataset using generative AI. The key advantage? It retains the statistical properties and patterns of the original data without including any personally identifiable information (PII). In other words, you get a “twin” of your real data that can be freely shared and moved across borders, ensuring compliance with data privacy laws like GDPR.
While traditional synthetic data platforms add significant noise to maintain privacy or use opaque processes, Howso’s provides an accurate and transparent alternative. Whether you need data for AI/ML development, system testing, or data publishing, Howso offers a powerful and flexible solution for various use cases.
Howso’s Unique Approach: Transparent, Auditable, and Explainable
Howso is the only synthetic data platform that allows you to audit, edit, and verify every aspect of the synthesized data. Here’s how Howso revolutionizes synthetic data generation:
1. Explainable AI: With Howso, you get full visibility into how your synthetic data was created. Traditional platforms often hide their processes, but with Howso, you can audit and understand the variables that influenced your new dataset.
2. Editable Data: Adjust variables, fix errors, or remove biases present in the original data. Howso allows you to edit and perfect your synthetic datasets, making them more useful and less prone to inaccuracies.
3. Accurate Synthesis: Howso achieves unparalleled accuracy compared to the original dataset, far surpassing industry standards. This means you can trust that your synthetic data closely mirrors the real-world data it was generated from.
4. Measurable Results: Howso Validator scores your synthetic data, providing detailed metrics on quality, privacy, and other key factors. Debugging and validation are built into the process, making it easier for organizations to adopt synthetic data without concerns about data quality.
5. Private and Secure: Leveraging differential privacy mechanisms, Howso ensures that your synthetic data is both private and accurate. Unlike other platforms that add excessive noise to data, Howso applies just the right amount to protect privacy while retaining utility.
6. Compliance Made Easy: Howso helps companies adhere to data privacy laws like GDPR. The platform preserves critical historical data value while ensuring data privacy, allowing businesses to share and use data freely across geographies.
Unmatched Capabilities with Howso
Let’s take a closer look at how Howso’s unique capabilities go beyond the limitations of other synthetic data platforms:
Synthesize Relational Data Automatically: Most platforms struggle to synthesize complex, relational datasets. With Howso, you can easily synthesize relational data with automatic schema detection and data mapping across tables, ensuring that the synthetic data retains relational integrity.
Seamless Handling of Null Values: Null values often present challenges for synthetic data platforms, leading to inaccurate predictions or poor handling. Howso, however, automatically handles null values, recognizing when they hold semantic meaning and when they don’t. You can even scaffold and track imputed data.
Multi-Purpose Data Synthesis: Other platforms often require models to be re-trained for specific purposes, whether it’s for system testing or collaboration. Howso’s synthesis process allows you to train one model for any number of uses, making it a more versatile solution.
Comprehensive Data Quality Measures: How do you know how good your synthetic data is? Howso offers a full suite of quality validation tools, ensuring that privacy, suitability for AI training, feature importance, and more are fully measured and reported. The platform covers descriptive statistics, time-series measures, and other custom metrics to ensure your data meets the highest standards.
Industry-Leading Auditing Capabilities: Concerns about synthetic data quality? Howso enables deep audit capabilities, offering insights into the entire synthesis process. If you identify a problem, you can simply edit the data or re-synthesize it, maintaining full control.
Accelerating AI/ML Development with Howso
The real power of Howso’s synthetic data lies in its ability to accelerate AI and machine learning (ML) development. By building trust with risk management teams through its explainability and auditability features, Howso shortens the time it takes to get from proof of concept to production.
A Better Future with Howso Synthetic Data
For businesses looking to leverage the power of synthetic data generation, Howso offers the best-in-class solution. By combining accuracy, privacy, and transparency, Howso ensures that you can share, use, and trust your synthetic data across any application.
Forget black-box AI models and compromise. With Howso, you gain explainable AI, AI-ready data, and full control over your synthetic data’s accuracy and privacy. Whether you need data for data privacy compliance, generative AI, or to support AI/ML development, Howso has you covered.
Explore the future of synthetic data today with Howso—the only platform offering unparalleled control, transparency, and innovation in the world of synthetic data.
Ready to talk to a Howso expert? Contact us here.
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